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Reputation management can also help you to recruit and hire the best talent for your business. ORM is essential for any SEO services company because it helps to boost positive sentiment among consumers. It's not going to eliminate all negative opinions or reviews about your company, but it will ensure that the most positive content appears first in SERPs. This will increase customer confidence and sales, as well as repeat business. best seo company www.sickseo.co.uk can also increase awareness of your brand and enhance your marketing efforts. When a business is affected by an unfortunate incident, such as an online video that goes viral or a public relations catastrophe it can quickly damage its reputation. In 2020, Weber Shandwick – a reputable corporate research think tank – reported that 63 percent of a company's market value is based on its reputation. It could take years to repair your reputation, however one event can destroy it in minutes. 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